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貨架陳列法的要點
發布日期:2018-09-17 09:47:08瀏覽量:2469

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貨架陳列是現在最為流行的商品陳列方式,要取得良好陳列的效果,可以在不同的位置陳列不同的商品。


1. 上段。貨架的最上層,一般來說,可以陳列一些推薦的商品和已經有一定知名度的商品。

2. 黃金段。它是貨架的第二層。由于這一段正好是顧客視覺的最佳位置,這一段是最能吸引顧客注意力的視點。所以在該段陳列的商品應是高利潤的商品或是重點銷售的產品。

3. 中段。它是貨架的第三層。這一段可以起到吸引顧客的作用,使顧客“由此及彼”,從而購買黃金段商品。

4. 下段。這一段一般是貨架的最低層。這一位置一般可用于陳列體積較大、重量較重、易破碎、利潤低的商品。


比如,對于服裝產品,可以按照服裝的大小號放置,即大號服裝放在最上層,中號的放在第二層,小號的放
在最下層。也可以反過來上層放小號以此類推

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